Core AI explainers for business owners, appears on every edition of The Catch-Up.
AI Basics
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Sep 3, 2026
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2 min read
Google switched on the report on 31 August. Every website on earth now has it.
Aug 27, 2026
Not the customer. The AI. Here is what it means for whoever answers your phone.
Aug 20, 2026
I was writing to tell you the opposite. Then I ran the check myself.
Aug 14, 2026
3 min read
From 1 September Google starts upgrading certain ad campaigns to AI automatically. Here is the 15 minute check.
Jul 30, 2026
The difference between asking AI questions and giving AI a job.
